Webinars have been declared dead roughly once a year for the past decade. Yet, they continue to work.

According to the latest Livestorm Benchmark report, 51% of marketing teams say webinars are essential to hitting their targets. Among enterprises with more than 5,000 employees, 79% rate webinars as highly critical to their marketing strategy. The importance increases steadily as companies grow.

Yet there are very few spaces dedicated to helping marketers actually get better at them.

That is the gap this newsletter exists to close.

Pretty Smart Webinars is a weekly newsletter and community for marketers and founders who treat webinars as a serious part of their growth strategy.

Each issue gives you something practical to work with – a strategy, a framework, an example worth studying, or a new way to think about the medium.

We will focus on common problems webinar marketers run into, why it happens, and a clear approach to solving it. Not a listicle, but a practical way to think through the challenge.

The marketers who still win with webinars think differently about three things:

That is what this newsletter focuses on.

If you run webinars, I’d love to know: what is the hardest part right now – getting people to register, keeping them engaged, or turning attendees into pipeline?

Hit reply and tell us. We read every response, and your answers will help shape future issues.

If you know someone who runs webinars and would find this useful, feel free to forward this email. The best newsletters grow through people who care about the topic.

Welcome aboard.

— Pretty Smart Webinars