Most webinar content has a lifespan of about an hour. Once the session ends, the replay goes up, and the asset goes quiet. One company recently documented what happens when a team doesn’t stop there.

Most webinar content has a lifespan of about an hour. Once the session ends, the replay goes up, and the asset goes quiet. One company recently documented what happens when a team doesn’t stop there.

Many webinar teams send one invitation email, maybe two, and then wonder why attendance rates are disappointing.

High-converting webinar sequences require a well-structured email sequence consisting of at least three to five messages. Sending these emails at optimal intervals is key to increasing your attendance rate, and it is the difference between a well-attended event and a room that feels half-empty.

Most webinar content has a lifespan of about an hour. Once the session ends, the replay goes up, and the asset goes quiet. One company recently documented what happens when a team doesn’t stop there.